The sale of 55 Hargraves Street, Blackheath for $4,600,000 represents the highest priced residential sale in the Blue Mountains in the last 3 years (Source: PriceFinder 16th May 2025). Amazing result by the team at Ray White Upper Blue Mountains.
About the campaign
55 Hargraves Street, Blackheath achieved a record-breaking sale price, marking the highest property sale in the Blue Mountains in the last three years. This exceptional result was not a coincidence—it was the outcome of a meticulously planned and executed sales campaign that leveraged cutting-edge marketing, deep market insight, and over three decades of real estate expertise.
To ensure the property reached the right buyers—the campaign focused on a high-visibility, targeted digital strategy, supported by national editorial exposure and expert positioning.
Programmatic Media Campaign (Facebook & Instagram):
Ad Impressions: 33,837
Unique Click-Throughs: 2,060
Online Property Views:
realestate.com.au: 3,810 views
domain.com.au: 10,063 views
raywhiteupperbluemountains.com: 2,374 views
domain.com.au social media (Platinum Edge & Social Boost): 2,110 click-throughs
This multi-channel approach maximised exposure, attracting a high volume of qualified buyers from key target areas, including Sydney’s Inner West, North Shore, Lower North Shore, and the Eastern Suburbs—buyers specifically seeking a lifestyle upgrade and the space that the Blue Mountains offers. Our ability to combine deep local knowledge with sophisticated marketing strategies ensured that 55 Hargraves Street was not just seen—but seen by the right buyers. This sale is a testament to the power of tailored marketing, expert positioning, and unwavering commitment to achieving premium results for our clients.
The Upper Blue Mountains property market continues to demonstrate resilience, supported by the region’s lifestyle appeal, established communities and ongoing interest from buyers seeking an alternative to Sydney’s housing market. While buyers remain active, the market has become increasingly selective. Purchasers are taking more time to compare properties, assess value and consider the cost … […]
The Upper Blue Mountains property market continues to demonstrate resilience, with buyer demand remaining steady across a diverse range of purchaser groups, including local owner-occupiers, Sydney tree-changers, investors and retirees. While the number of transactions has eased compared to the same period last year, property values have continued to strengthen and homes are selling more … […]